EXHIBITOR REGISTRATIONS ARE NOW OPEN | BOOK YOUR STAND
WORLD OF COFFEE DUBAI 26TH - 28TH JANUARY 2027
EXHIBITOR REGISTRATIONS ARE NOW OPEN | BOOK YOUR STAND

Why Exhibit

exhibit / why-exhibit

Scale Your Brand and Business at the Region’s Top Specialty Coffee Event

Six years of coffee community-building. Three days of impact. One unrivaled specialty coffee market. World of Coffee Dubai, the MENA region’s leading specialty coffee trade show, returns for its sixth edition from January 26-28, 2027 at the Dubai World Trade Centre.

Serving as a strategic entry point to the MENA coffee market, one of the world’s fastest-growing markets, World of Coffee Dubai offers unparalleled opportunities to showcase products, connect with high-volume buyers, and engage with a dynamic and innovative coffee community through trade, education, and innovation.

Dubai Is the Strategic Gateway to the MEASA Coffee Market

Positioned at the intersection of the Middle East, Africa, and South Asia, Dubai offers exhibitors direct access to multiple markets, a high-value consumer base, and an accelerating specialty coffee culture that’s showing
no signs of slowing.

Market Drivers

The Dubai Advantage

Dubai is one of the world’s most connected cities, simplifying travel for international buyers and suppliers.

Dubai features a leading transport and customs infrastructure built for efficient, global commerce.

The city offers world-class venues, advanced technology, and countless hospitality options, making it the perfect destination for global business events and business travelers

Dubai affords a stable regulatory environment backed by strong government support and business-friendly policies.

Dubai offers a strong, global trade ecosystem plus a safe, transparent, and reliable climate for high-stakes business investments.

As the region’s premier coffee hub, Dubai provides direct access to a community that treats coffee as both a cultural cornerstone and a luxury craft.

Combined, all of these benefits reinforce Dubai as a 

natural meeting point for global coffee producers, brands, and buyers.

Unlock New Brand & Business Opportunities

WOC Dubai as a Brand Platform

WOC Dubai as a Business Pipeline

What to Expect

Who Should Exhibit

Who Will Visit in 2027

Tailored Marketing That Maximizes Your Visibility

Here’s how we bring the most-qualified trade buyers, distributors, roasters, and coffee professionals – to the World of Coffee Dubai.

DXB Live event production

DXB LIVE

DXB LIVE is a leading event solutions provider based in Dubai, renowned for delivering end-to-end services that transform ideas into immersive experiences. Specialized in creating dynamic exhibition environments and providing comprehensive contracting services, DXB LIVE ensures seamless integration from concept to completion.

As a trusted partner for international associations and industry leaders, DXB LIVE has successfully delivered services for over 100 major events annually, managing more than 500,000 square feet of exhibition space across 13 cities worldwide. Its commitment to excellence and innovation positions it as a preferred choice for clients seeking impactful and memorable event experiences.

SPECIALTY COFFEE
ASSOCIATION

The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain.

SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building a fair, sustainable, and nurturing industry for all, SCA draws on years of insights and inspiration from the specialty coffee community.

Find out more at: www.sca.coffee
Specialty Coffee Association exhibition

DUBAI WORLD TRADE CENTRE

120,000 sqm

21

Halls

14

Meeting
Rooms

4

VIP
Majlis

4

Conference
Rooms

2

Lounge
Spaces

1

Grand
Ballroom

Just 15 minutes from Dubai International Airport (DXB), connecting you to 240+ global cities.
Situated within Dubai’s financial corridor with a dedicated on-site metro station for seamless visitor flow.
A world-class venue designed specifically for international scale, rapid logistics, and high-volume networking.