EXHIBITOR REGISTRATIONS ARE NOW OPEN | BOOK YOUR STAND
WORLD OF COFFEE DUBAI 26TH - 28TH JANUARY 2027
EXHIBITOR REGISTRATIONS ARE NOW OPEN | BOOK YOUR STAND

ABOUT WOC DUbai

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The Epicenter of the MENA Specialty Coffee Movement

World of coffee

Dubai 2027

World of Coffee Dubai, the Middle East’s leading Specialty Coffee trade show, returns for its sixth edition from 26 – 28th January, 2027 at Dubai World Trade Centre. The event has grown from 3,000 to 17,000+ visitors and is estimated to attract over 450 global exhibitors this year.

It’s a key gateway into the booming MENA coffee market, offering unmatched opportunities to showcase products, connect with buyers, and engage with a thriving coffee community across education, innovation, and trade.

World of Coffee
launches in Dubai

The inaugural event of
WOC Dubai, hosted
over 0 exhibitors.

2022
2023

Welcomed over
0 visitors from
0 countries.

Continuing its legacy
of excellence, WOC
Dubai hosted over
0 companies.

2024
2025

A 0 increase in
exhibition space,
reflecting
the continued growth of
WOC Dubai.

A record-breaking edition,
with 0 visits
representing more than 0
countries.

2026
2027

With over 0
dedicated to industry
innovation and immersive
experiences,
WOC Dubai
2027 will be its largest
edition to date.

2022

World of Coffee launches in Dubai
The inaugural event of WOC Dubai, hosted over 240 exhibitors.

2023

Welcomed over 12,000 visitors from 48 countries.

2024

Continuing its legacy of excellence, WOC Dubai hosted over 1,650 companies.

2025

A 33% increase in exhibition space, reflecting the continued growth of WOC Dubai.

2026

A record-breaking edition, with 20,000+ visits representing more than 80 countries.

2027

With over 25,000 sqm dedicated to industry innovation and immersive experiences, WOC Dubai 2027 will be its largest edition to date.

DXB Live event production

DXB LIVE

DXB LIVE is a leading event solutions provider based in Dubai, renowned for delivering end-to-end services that transform ideas into immersive experiences. Specialized in creating dynamic exhibition environments and providing comprehensive contracting services, DXB LIVE ensures seamless integration from concept to completion.

As a trusted partner for international associations and industry leaders, DXB LIVE has successfully delivered services for over 100 major events annually, managing more than 500,000 square feet of exhibition space across 13 cities worldwide. Its commitment to excellence and innovation positions it as a preferred choice for clients seeking impactful and memorable event experiences.

SPECIALTY COFFEE
ASSOCIATION

The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain.

SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building a fair, sustainable, and nurturing industry for all, SCA draws on years of insights and inspiration from the specialty coffee community.

Find out more at: www.sca.coffee
Specialty Coffee Association exhibition

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