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Witnessing participation of 10,000 experts, leaders and professionals, and over 1,500 international companies and brands

‘World of Coffee Dubai 2023’ kicks off tomorrow at Dubai World Trade Centre

Dubai, January 10, 2023

World of Coffee Dubai 2023, organised by DXB LIVE, the integrated event management and organisation service provider of the Dubai World Trade Centre, and the Specialty Coffee Association, will kick off tomorrow on January 11, 2023, with participation of about 10,000 experts and professionals and more than 1,500 international, regional and local companies and brands from 33 countries. The exhibition will be held at Zabeel Halls 5 and 6 at the Dubai World Trade Centre and will last till Friday, January 13.

After the first edition witnessed huge success, coinciding with Expo 2020 Dubai, the World of Coffee is now being held in Dubai for a second year in a row. The event fits perfectly with Dubai's desire to host and organise the most prestigious international trade events as well as its efforts to encourage the expansion of the region's coffee industry and solidify its position as a regional and global hub for the coffee trade. This year's attendance at the exhibition is predicted to double that of the first event and expects participation of prominent businesses and top brands in the global coffee industry.

Khalid Al Hammadi, Senior Vice President at DXB LIVE, said: “We are delighted to announce the completion of all preparations for the exhibition, which begins tomorrow morning. We look forward to greeting specialized visitors, who are predicted to outnumber visitors by double the number than the first edition. Participants and guests will have the opportunity to witness a great experiences through the event's featured activities this year.”

“Hosting this event in Dubai will strengthen the emirate's leading position in the global coffee market and open newer avenues for companies involved in the industry to forge new alliances and attract new investors, further boosting the growth of coffee industry in the UAE increasing its economic impact on the country,” he added.

“The exhibition will witness a major increase in the number of global firms and brands participating this year, which benefits both regional and local companies participating in the exhibition as well as accelerate the growth of the international businesses. The event offers an opportunity to collaborate and forge new connections and partnerships,” Al Hammadi stated.

“The World of Coffee Dubai 2023 offers a perfect platform to showcase the expertise and prowess of businesses and industry professionals in the coffee industry, which are the outcomes of years of expansion and progress in the coffee sector in the region. Local and regional businesses, coffee enthusiasts, and professionals can gain insightful information from top speakers and experts at the workshops and lectures that will be held at the exhibition,” Al Hammadi concluded.

Mr. Israel Degefa, CEO of Kerchanshe, said: “We are honored to serve as the Golden sponsor of the World of Coffee Dubai 2023, an event that has been instrumental in fostering the interests of the coffee community, both in the UAE and on a global scale. At Kerchanshe Coffee, we are committed to creating a healthy and sustainable coffee industry, from seed to cup. This is achieved by bridging the gap between the coffee farmers and the market, raising awareness among stakeholders, as well as ensuring the finest quality possible. We look forward to showcasing our selection of premium coffee beans at the event, in an effort to promote the consumption of high-quality coffee in the community.”

The ‘Cupping Room,’ ‘Roasters Village,’ and ‘Brew Bar,’ are some of the features over the three-day event, which allows visitors to learn about the various types of coffee and understand the methods of roasting and preparation in different regions from the world. Visitors can further watch professional barista shows and taste the coffee beverages they prepare. The event will also feature a number of significant lectures and workshops, which will be attended by prominent professionals and industry leaders from across the world, who will discuss a range of subjects pertaining to the trade, industry, and coffee preparation. Furthermore, a variety of events and award ceremonies will be held at the exhibition, including the ‘UAE National Barista Championship,’ in which 12 of the top baristas from across the nation will compete to win the title and earn a spot to represent the UAE at the ‘World Barista Championship.’ In addition to the ‘Best New Product’ competition, which aims to introduce new products after evaluating their quality and value in multiple categories, the event will also witness the ‘Coffee Design Award’ over the course of three days, during which exceptional creative designs in the field of coffee will be honoured in multiple categories. The World of Coffee exhibition, a prominent global coffee event, highlights most significant challenges and advancements in the local and global coffee industries, as well as the potential for future growth. In addition to farmers, traders, manufacturers, distributors, SMEs, coffee shop owners, roasters, hotels, coffee lovers and tasters, baristas, and all others working in the coffee industry from around the world, the event brings together top experts and industry leaders at the global, regional, and local levels. The exhibition kicks off on Wednesday, January 11, 2023, starting from 10:00 am to 6:00 pm, continuing on Thursday from 9:00 am to 6:00 pm, and Friday, January 13, 2023, from 9:00 am to 4:00 pm.
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