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About WOC - Dubai 2025

World of Coffee Dubai is the premier coffee trade show for exhibitors and visitors from the Middle East and beyond, tailored for the UAE's coffee businesses and those who wish to break into the Middles East's emerging coffee industry. Show features included the ever-popular Roaster Village, Lectures, Cupping Room, the UAE National Championships, Brew Bar, SCA Community Lounge, and not to be forgotten—a jam-packed trade show floor where buyers and sellers reconnect as well as established new business relationships.

About SCA / Role of SCA

The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building a fair, sustainable, and nurturing industry for all, SCA draws on years of insights and inspiration from the specialty coffee community. For more information, please visit

About DXB Live

As the experiential agency of Dubai World Trade Centre, DXB LIVE offers a vast array of services with a unique ability to provide turnkey solutions for all types of events and experiences across the UAE and beyond. As a full-service agency, our core services include event management and production services, exhibition experiences, professional conference organization, live events, main contracting and event organizing. This is only made possible by comprehensive in-house state of the art production facilities, and technical capabilities. Our team covers concept strategic planning, design and marketing that translate into unique physical, virtual and hybrid experiences connecting businesses and consumers from around the globe.

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