WOC - Dubai 2026
World of Coffee Dubai, the Middle East’s leading Specialty Coffee trade show, returns for its fifth edition from January 18 – 20, 2026 at Dubai World Trade Centre. The event has grown from 3,000 to 17,000+ visitors and is estimated to attract over 450 global exhibitors this year. It’s a key gateway into the booming MENA coffee market, offering unmatched opportunities to showcase products, connect with buyers, and engage with a thriving coffee community across education, innovation, and trade.
DXB Live
DXB LIVE is a leading event solutions provider based in Dubai, renowned for delivering end-to-end services that transform ideas into immersive experiences. Specialized in creating dynamic exhibition environments and providing comprehensive contracting services, DXB Live ensures seamless integration from concept to completion. As a trusted partner for international associations and industry leaders, DXB LIVE has successfully delivered services for over 100 major events annually, managing more than 500,000 square feet of exhibition space across 13 cities worldwide. Its commitment to excellence and innovation positions itself as a preferred choice for clients seeking impactful and memorable event experiences.
SPECIALTY COFFEE ASSOCIATION
The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building a fair, sustainable, and nurturing industry for all, SCA draws on years of insights and inspiration from the specialty coffee community. For more information, please visit www.sca.coffee.
